DNA's objective is to continue its systematic and steady growth in both the consumer and corporate market.

Industry outlook for 2016

The general economic situation is reflected in consumer and business prudence

  • Competition is expected to remain intense in 2016
  • Mobile data traffic volumes will reflect the increased use of smart phones and other constantly connected smart devices and the migration to the 4G technology
  • It is anticipated that consumer demand for broadband and entertainment services in particular will continue to increase
  • Corporate customer decision-making in introducing new products will slow down
  • The demand for mobility-related data solutions increases in corporate segment
  • Industrial Internet is part of the new digital shift in the business world
  • Growth areas in entertainment include on-demand video and programme library services as well as entertainment services that utilise several types of devices and distribution technologies
  • Decline in the SMS and voice revenue in both the fixed and mobile network is a clear trend in Finland and all other Nordic countries

DNA Ltd's Annual Report 2015

2015 was a very successful year for DNA despite intense competition and the fragile economic situation in Finland. DNA's profitability in particular improved, and DNA reported the largest operating profit in the history. While net sales remained steady year-on-year, we can be satisfied with the growth of our service net sales and customer base. Customer satisfaction developed favourably, as did customer loyalty.

Key figures 2015

  • Net sales: EUR 828.8 M
  • Operating profit: EUR 73.1 M
  • Profit for the financial period: EUR 50,0 M
  • 4G network covered over 93% of population in the end of 2015
  • Mobile communications subscription base up by 113,000
  • Fixed-network subscription base up by 12,000
  • Personnel 1,672