Global network as turn-key solution
DNA Business provides installation and maintenance services for networks, domestically and abroad. When your IT infrastructure is in safe hands, you can fully concentrate on your core operation.
DNA Plc. is a service provider that takes care of device installation and maintenance for international companies. DNA’s customers are global businesses with operations in various countries, including Finland.
Mikko Kannisto, Head of Access Network Department, says that DNA works with a wide partner network, which enables the company to offer services to 180 countries.
“Device installations and maintenance is a relatively new service that has arisen from customer need. The customer is looking for a partner to maintain and develop its IT infrastructure so that it can focus on its core business,” Kannisto explains.
Solid service brings results
According to Kannisto, DNA strives to become a company that does more than just maintain hardware: DNA is eager to keep developing its level of service, pushing it further.
“On-site installation and maintenance complement the solid over-all service, steering it even more towards a turn-key approach. The customer can, for example, acquire a WLAN network – which covers all the company’s locations – as a convenient service package. We take care of fine-tuning the WLAN to fit the customer’s needs. In addition we install, maintain and develop the backbone network, which we are currently expanding to Amsterdam and Frankfurt.”
Going for best practice
Kannisto considers the Finnish data traffic market as one of the most advanced in the world: the data services are in fine form (and relatively inexpensive) and the cooperation between operators is seamless. However, in an international context, the collaboration between various operators requires more work as there is no common standard. In addition, such issues as punctuality can fall prey to cultural differences.
“Delivery times – as well as other aspects involving the delivery – need to be monitored very closely, so you get a better picture of who to do business with it,” Kannisto says.
Eye on quality
When it comes to its partner network, DNA clearly values quality over quantity. A good partnership and tight collaboration is a better way to serve the end customer than the traditional subcontractor model.
“Our strongest market is the Baltic Sea region, where we want to be first choice for our Finnish customers. For this reason, we place a lot of emphasis on Baltic Sea partnerships, and, if you look at the numbers, we have more partnerships there than in other regions, both in installations and networks.”
In other regions, DNA aims to provide at least two suppliers per continent in order to facilitate a better discussion on customers’ needs. As the installation partner, DNA deploys the biggest international players in the market.
“This way we are able to achieve smooth delivery and maintenance processes, which work via integrated, electronic interfaces.”
Targeting Central Europe
DNA is also expanding its backbone network to Amsterdam and Frankfurt. The objective is to complete the network during the summer of 2016, confirms Kannisto.
“From the perspective of our wholesale operations, for instance, this investment makes it possible to establish a better presence in Central Europe, so that we can construct network-to-network interfaces (NNI) in Amsterdam or Frankfurt as well as in Stockholm. It also provides flexible and convenient access points to global cloud services.”