Digitalization made remote working social
Companies are making the most of consumerisation by developing software that changes the way they conduct business. The spread of consumer software into corporate solutions makes developing services even easier. Skype for Business is a good example.
A knowledge worker can work anywhere – at home, on the train and, naturally, at the office. Regardless of location, contacts with both colleagues and customers are close. New working tools are increasingly being adopted, changing the working culture and way of working.
Flexible working, independent of time and place is already taken for granted by those working on the move. Why should a meeting time be booked so that everyone can take part in a meeting in the meeting place to handle routine matters?
Remote working has become the norm in many jobs. DNA's CEO Jukka Leinonen remarks that today's remote workers do not need to be isolated. "The content of internal meetings and training can conveniently be transmitted in real time, and, if so desired, the communication channel can be kept open all the time. For those accustomed to the new way of working and the knowledge workers of the new generation, this has been the prevailing mode for a long time – for many, it may even be the only way of working they have ever known."
The freedom to organise one's own work efficiently quickly pays itself back. According to Leinonen, the Finnish mentality is well-suited for flexible working based on trust, as Finns are self-steering and hard-working. "We have given our employees power regarding the organisation of their own work, with the result that employee satisfaction ratings have improved year after year."
Digital development has also changed the way of working in customer service. "Our customers' needs are increasingly versatile. Many prefer to take care of routine matters online as a self-service, while customer service is contacted for support with more complex issues."
As the workplace has become mobile, many practical issues have had to be resolved, such as occupational safety and health in remote working. Many employees are inclined to work too much, and the supervisor should ensure that the workload does not become excessive. "Employees deserve good supervisor service", Leinonen points out.
Digitally enabled tools increase the sense of community with both internal and external partners. Cloud-based communications and collaboration tools familiar from consumer services have become integrated into the new, social way of working. Social media channels are also increasingly being used in work.
According to the Finnish Digibarometer 2015, Finland has the best overall capabilities to take advantage of the digital development, and the greatest improvement compared to last year has taken place in businesses. "On a national level, we have a great deal of potential to exploit. In the new wave of digitalization, the development of the working life has only just begun," stresses Leinonen.
The Ministry of Employment and the Economy report on the service economy change and digitalization states that scalability and location independence will create new opportunities, while many service companies will be making the transition from the local market to global competition.
"Digitalization will bring major changes to every sector. For our corporate customers, it will enable new business opportunities and new ways of doing things," says Leinonen.