Digital business models dominate ITW
Chicago's International Telecoms Week (ITW) gathered together telecom prospects, partners and customers. Read more about the event where the world-famous hacker met up with global telecommunications leaders.
Global digital services for corporations require seamless co-operation by international telecoms operators. The International Telecoms Week in Chicago is the best place to strengthen this. The event brought together former intelligence leaders who shared the stage with the world's best-known hacker.
"This event is where you notice how technology and global business concepts take big strides," says Markus Puukki from DNA carrier and operator sales.
Puukki is talking about International Telecoms Week, which was held in May and each year attracts nearly 6,000 participants from 1,800 companies in 150 countries. For first-time participant DNA, the event was an opportunity to strengthen co-operation with both operators and other service providers. Such partnership is needed in many directions. For companies to build simple digital services, diverse co-operation is required from global infrastructure providers. The four conference days included dozens of pre-arranged meetings.
"The objective was to survey the continuously developing need for DNA services by different markets, as well as to meet partners that support our global services," says Puukki.
DNA's exceptionally strong 4G strategy and infrastructure ignited interest among companies providing cloud and connectivity services. With a wide network of partners and a strong domestic market position, DNA is an interesting partner for both foreign operators and companies aspiring to move from domestic to international markets.
DNA and Finland are also in the right place on the map. Thriving in a stable, cold country, data centres need more and more advanced data links. Also, the safest and fastest way to get from Asia to Western Europe at the speed of light is still via Finland.
Security on the agenda
Safety was in fact one of the central themes of the event. The event opened with speeches by former intelligence service leaders (Sir John Sawers from MI6, Keith B. Alexander from NSA) and Kevin Mitnick, the most famous hacker in the world. The topic was the role of telecoms operators in the management of security threats.
"What consistently came up in our customer meetings was the need for safe and secure telecom operator services for Internet of Things (IoT) application providers and content distributors utilising the cloud services of data centres," Puukki says.
The skills and co-operation of operators are essential prerequisites for the smooth operation of these fast-growing business models. Operators must ensure reliable communications routes with optimal network latency and scalable services in the relevant data centres.
In practice, optimal data services mean, for example, that an employee of a Finnish company who works in Asia can fetch the tools of their company as quickly as possible and communicate with stakeholders seamlessly. Scalable services, on the other hand, are about enabling the capacity growth of cloud services depending on customer needs. With the mobile working method becoming more commonplace, these are essential features.
"However, we only create the conditions; creating winning business models depends on the ability of our customer companies to innovate. Of course, DNA supports that development as well," Puukki says.