Come Together, Right Now
This industry is very much about collaboration, and you need those trust-based, durable relationships to make it work, believes DNA's Sales Director Juho Hyvärinen
DNA Wholesale Team made the rounds at International Telecoms Week in Chicago
For a few busy days in May, the attention of the world’s wholesale telecommunications community was firmly in Chicago – again. Now in its 9th year, International Telecoms Week (ITW) is the world’s largest meeting for the global wholesale telecommunications crowd. Providing a wealth of opportunities to position one’s business in front of a powerful international audience, ITW is sort of a “networking heaven” for the industry professionals.
Sales Director Juho Hyvärinen was one of the members of the DNA Wholesale Team that made the trip to the Windy City this year.
“We feel that International Telecoms Week is a great place for us to work on strengthening our existing partnerships and really talk about topics with our clients. The other thing is, of course, being on the look-out for new customers,” Hyvärinen describes the importance of ITW from the point of view of DNA Wholesale.
This year, Hyvärinen was accompanied by three sales managers from DNA Wholesale representing both fixed operator services and voice and mobile services.
Feel the Vibrations
Looking back at the massive event, Hyvärinen analyses that it was good to “feel the vibe” of the industry and keep track of the emerging trends. He was also happy to take notice that a few things – such as the use of automation and digital interfaces in the telecoms context – is just now catching on in many parts of the world.
“In Finland, we have been pushing the industry and technology in those regards for quite some time. It was good to see that we’re a frontrunner in some aspects,” says Hyvärinen.
The big trend that he picked up on was the desire of the large operators to seek out smaller, local operators to collaborate with in the wholesale market.
“This is a clear trend that we have witnessed over the past year or two.”
Boost the Backbone
The DNA Wholesale Team also had a mission of sorts in Chicago. As the company is expanding its backbone network to Amsterdam and Frankfurt in the summer of 2016, now is the time to get the word out on the new possibilities. The new investment makes it possible to establish a better presence in Central Europe, so that the company can construct network-to-network interfaces (NNI) for existing and potential customers in Amsterdam or Frankfurt (as well as in Stockholm). In addition, the new network provides flexible and convenient access points to global cloud services.
“It’s fantastic that we’re able to expand our network and provide resilient NNIs – in both of these new locations – to our clients,” says Hyvärinen, pointing out that the expansion has required a big effort from DNA, in terms of both finances and manpower.
“With the launch expected to take place this summer, we feel confident that the network is very attractive from the point of view of big customers and gives us plenty of business opportunities.”
However, providing cutting-edge technology and solutions is just one part of the winning formula. Hyvärinen observes that once again in Chicago it became very apparent what it is that the customers appreciate and what they respond to the most:
“The value of personal, long-term relationships with the customers can’t be overstated in this business. This industry is very much about collaboration, and you need those trust-based, durable relationships to make it work.”
Meet the DNA Wholesale Team also in the upcoming events:
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