Bold experimentation brings success
Successful companies have the boldness to do less planning and go straight to experimentation with something new," say digitalisation specialists at DNA Business's Future seminar.
In a panel discussion, five specialists discussed how companies can obtain maximum benefits from digitalisation and be successful in a new situation.
Antti Koskelin, SVP of Global Development at KONE, points out that the technology is more readily available than ever.
“The challenge is in how we can integrate the existing technology on the market with our products and services.”
Koskelin says that digitalisation requires companies to operate in a more agile, customer-oriented way.
“Product cycles can no longer be years or even months. New products should be quickly introduced to the market with a focus on the user. Product feedback should be obtained and the next versions should be developed.”
Digital age changes operating methods
Taneli Tikka, Vice President and Head of Industrial Internet at Tieto, highlights that the utilisation of digitalisation will decide the fate of companies in all sectors. There are no other paths to take because competition is becoming more intense from all directions – increasingly from other fields of business.
“All organisations should start moving. And when this is done, less focus should be placed on planning, but immediate action should be taken and also learning should take place at the same time.
Tikka notes that industrial companies are now seeking new operating methods that are possible through digitalisation.
“For example, companies no longer need in-house production staff. These are being replaced by a network-like way of operating and organising.”
Industrial Internet is new asset
Tero Ojanperä, Managing Director of the Vision+ capital investment company, says that digitalisation is not only about new technology. It is about totally new business models, and Uber and Airbnb are prime examples.
According to Ojanperä, Finnish companies should aim to be the best in the world in carefully-selected competence areas.
“We do have technology know-how, we just need to select the correct areas.
Ojanperä says that the application of the Industrial Internet (https://www.dna.fi/yrityksille/oppaat-ja-vinkit/teollinen-internet) has huge potential. Finland’s solid expertise in engineering is helpful when creating new success stories.
More speed and boldness
Digitalisation is also unavoidably progressing in the public sector. However, Antti Ylä-Jarkko, IT Administration Director of the City of Vantaa, is hoping for faster development.
“We could implement digitalisation to a much greater extent. However, in many cases, digitalisation ceases when job losses associated with efficiency improvements are mentioned.”
Ylä-Jarkko says that public administration needs more courage and a new mind set. It is important to consider the long-term benefits of digitalisation.
Hannu Rokka, SVP Corporate Business at DNA, sums up the company's recipes for success in terms of digitalisation with three words: speed, boldness and ease.
He says that the entire organisation of the company should adopt an agile mind set and be taught to learn new things.
“Establishing an internal startup is not a viable solution if the basic organisation is slow and inflexible.”
However, Rokka says that internal startups are needed in companies that are seeking growth.
“The task of internal startups is to find new areas outside traditional business. In that way, it is possible to create a totally new kind of business and then start scaling it. ”