Highly efficient operating model
DNA has clarified and unified its operations, by introducing a matrix management model.
Our business units are responsible for profitability and defining our future direction i.e. ensuring that we are doing the right things.
On the other hand, our operative units are responsible for ensuring efficiency i.e. that we do things in the right way. On the basis of business needs, they develop customer service, sales and marketing.
In other words, our matrix organisation’s key responsibilities relate to financial results and processes.
Combining skills with vision
Our operating model is there to provide us with direction, planning and monitoring, based on our customers' needs. Close cooperation between our operative units ensures that we stay focused on the customer, while meeting our overall targets at all levels of DNA.