Consumer Business 

DNA company providing high-quality, state-of-the-art voice, data and mobile communications and TV services to private customers.

  • mobile communication subscribers
  • broadband
  • fixed-line
  • Cable TV

On 31 May, DNA Ltd reached an agreement with Sanoma over the purchase of Welho’s business operations. The authorities gave the transaction the green light and Welho was incorporated into DNA Ltd on 1 July 2010. As well as broadening DNA and Welho’s service portfolio, this has given new momentum to the development of content services.

This business transaction combines the resources of two powerful players: Welho has a strong position in the fixed-network business in the Helsinki area, while DNA is a major nationwide telecommunications service provider, with a market share of 25%. It is also the leading fixed-network service provider in the Oulu, Lahti, Turku, Pori, and Kuopio regions.

In the wake of the transaction, DNA had some three million customers, almost 600,000 with cable television subscriptions. This makes DNA a leading TV operator, with a 43 per cent share of the Finnish cable TV market.